"To ensure its position at the top, a market leader must ensure that its operating model improves faster than the competition's—which leads to the third new rule: Rule 3: Dominate your market by improving value year after year.
—Michael Treacy and/or Fred Wiersma, The Discipline of Market Leaders

Instructions: Grab the nearest book, open it to page 23, find the 5th sentence, and post its text along with these instructions. Point back to where you got the idea so that we can follow the threads. I would have to enter this game while I'm at work. via christophe