Saturday Mornings in Black
Okay, maybe Mikey can help me out with this, although I don't know why he would, necessarily. When I was young, I, like most other kids, loved Saturday morning cartoons. Everything seemed super interesting. Even the commercials were interesting (except for those ads hawking Strawberry Shortcake™ and My Little Pony®). McDonald's ads were at every cartoon break. I was used to McDonald's ads; they were just part of the scene whether it was Thursday night or Sunday afternoon. But there was always something different about Saturday morning McDonald's ads on ABC. It was years before I figured it out, though.
Everyone in these ads was black.
I swear, they were the same ads, with the same dialogue and music, but every single person was black. Initially I made child-like sense of it and made some kind of conclusion about my place in the world, being black myself; I wish I remember what it was. I think it was something about how I belong, but only ion Saturday mornings. But one day I realized how strange it was, and it floored me. It was like a Bizarro McDonald's or something.
Does anyone else remember these ads? Do they still do this? I imagine that they do ads in Spanish in Florida the way we have French ads in Quebec.
